People have started to become more open-minded over the past centuries. People started practicing magic more openly. People have started to join groups that are devoted to learning more about how to do spells. Whether they want to do make him fall in love spells or love binding spells using pictures, they just want to know how to become good enough to cast spells on their own.
There are now television shows, movies, and other pieces of art that are related to witches. Love spells are now considered to be a bit mainstream because people wish that they have the power to cast spells. Unlike what is being depicted in the movies, love spells can take some time to work. You cannot expect that with just a flick of your wand, the man that you have been lusting for months will suddenly fall to the ground and profess his love for you. You can cast a make him love you spell but it will take time before it works.
People react differently to spells to make a guy fall in love with you now as compared to before. In the past, people had to hide what they were doing. If their husbands or wives cheat on them, they need to be careful not to be seen by others. They have performed rituals to make their partners come back to them.
Right now, you can just tell your friends that you are trying to cast love spells to make your estranged husband or wife come back. They may even become interested and egg you to say more details. People have become more curious about love spells.